Virgin's 'Save Water, Drink Champagne' Easy Button

Oh, and there’s a caviar bar, too.

Sir Richard Branson’s Virgin Voyages says it’s committed to ‘disrupting’ cruise travel, and that means a twist on one of the luxury cruise standards: champagne and caviar.

The cruise line has already shared its ‘ship tease’, with the slogan ‘Save Water, Drink Champagne’ proudly displayed on an outdoor lounge.

Now, it’s revealed what that slogan really means to guests, or ‘sailors’ on the Scarlet Lady when she sets sail in Spring 2020.

In the rebellious luxe/ music festival at sea atmosphere of Virgin Voyages, it’s never too early for champagne and there’s always something to celebrate. To help every guest feel like a rock star, they’re offering a one-of-a-kind champagne service: Shake for Champagne.

Virgin Voyages sailors have an app to facilitate their on board experience. When you shake the app, a secret ‘Save Water, Drink Champagne’ button appears, and at the press of the button, you’ll have a bottle of Moet & Chandon Imperial instantly delivered in an eye-popping, glamorous Virgin red champagne bucket… anywhere you are on the ship.

In addition to on-demand champagne delivery to your side, the Scarlet Lady introduces the first dedicated champagne lounge and caviar bar, with the fun and cheeky name Sip.

So you can go find champagne in effervescent surroundings when you don’t feel like having the champagne come to you. The rose, gold and marble of the bar are not only perfectly on-trend in fashion and design, they echo the delicate tones of the champagnes served.

Circling the bar, deep ocean blue banquettes and cool, Carrara marble tables anchor your experience of luxury any time, day or night you visit.

Not only will you discover caviars and a range of champagnes from single glasses to a $1000 vintage bottle, in a nod to Virgin’s quintessential British heritage and eccentricity, Sip offers its own deluxe and eccentric version of a signature afternoon tea. On the Scarlet Lady, you know it’s not going to be your grandmother’s tea!